Marketing Headlines:  
From Kiwanis Inciter July / August 05

Spread the Word: 
Introducing Kiwanis International’s PR and Marketing Ambassadors

Ten Deadly Sins of Media Relations
This column focuses on 10 common mistakes companies and their public relations people make when dealing with reporters. The list was compiled by noted technology writer, Andy Walker, executive editor of Dig It magazine.

Plan Ahead - September & October events...
To assist program directors in scheduling timely speakers, please take note of these dates:

Idea Corner

Top 10 Marketing Ideas

Kiwanis Magazines - What are you doing with your old Kiwanis magazines?  Put a label with your club info on them and give them away where they will be displayed.  (Banks, Doctors Offices, Library, Barber Shop, Hair Salon)

FREE Business Cards  - Create business cards with your club info.  Leave the name blank so your members can put their name in it.  If you have a lunch meeting, write "Lunch Ticket" on the back.  You can get 500 cards printed for free at VistaPrint.com.  

Club Website -  It's easy! - Download New Website Template
          Preview how the template will look out of the box!

Radio / TV Talk Shows - Contact your local media and ask to be invited to appear on a regular talk show to discuss Kiwanis and it's objectives.

Billboards - Ask your Division to pool funds to purchase the paper for billboard advertising.  The cost is $42 shipped!  When the billboard company has unsold space, they will put it up.  Once the program is active, you should consider any referrals from the Kiwanis website to be directed to those that participate in the billboard project.  Ask your clubs to put $100 each in it.  They can count the $100 for their YCPO project too!

Other
Kiwanis club of Hendersonville Offers Shoes to Needy Kids
Listen to the story on North Carolina Public Radio!
Real Life Forrest Gump!